Online Business environment is gaining impulse and with the advancement of technologies, the number of platforms is emerging rapidly. Still there is no doubt about the fact that Magento leads when it comes to developing online websites. In the sphere of Online Business, Magento Web Development is getting popular and people don’t give it a second thought when it comes to choosing a platform to build an Online Web App.
The reasons behind the success of Magento are many, some of which include open source, free of cost and easy customisation etc. Though it is an ideal platform to build a website, few factors need to be kept in mind while developing the website.
- SEO (Search Engine Optimization)
If people don’t come to know about the existence of your website, developing a website is of no use. So, it is important for you to drive traffic to your website. The search engine optimisation (SEO) is the best way to increase traffic on your website. Some of SEO benefits are, the Results are Low Cost (In Comparison to Adwords), organic listings are essentially free, definite increase in traffic, Higher brand credibility, and better return on investment) than normal Ads etc.
The content should be such that it should build the bonding between you and customers. The content marketing should include all types of content like articles, blogs etc. The blogs can be ‘how to’ guides, transitional content as well as user generated content. You can also post short videos for your products.
- Design for Speed and Performance
The loading time of your website plays an important role in customer satisfaction. Make sure that your website gets loaded in not more than two seconds. Design it in such a way that the speed and performance of website get optimized. Some of its ways are, minimize HTTP requests, reduce server response time, enable compression, minify resources, optimize images and reduce the number of plugins you use on your site etc.
Design your website in such a way that your website works well on all the smartphones and tablets so that people find it easy to browse from anywhere and at any time.